When it comes to understanding the needs of your customers, it pays to know the relationship between quality and value. Your assumptions about pricing your beer may be wrong. One of the most respected beers in the West Midlands has for a number of years generated a massive cult following. It is not a uber… Continue reading Quality and Value
Category: Blog
Have you been scored?
If a customer tells you that your beer has scored a 2, would you know what that means? Is is good or bad? A lot of switched on licensees have now worked out that it makes sense to know more about beer scores as understanding what customers think of their beer can be invaluable feedback.… Continue reading Have you been scored?